Social Media and Blog Post Designs for Mojomatt
Who is he and what is his project?
Mojomatt is a travel blogger with an active presence on social media.
In 2020 he set himself a goal to turn this part-time gig into a full-time job.
To accomplish that, he needed to renew and modernize his social media and blog visuals to create a harmonious visual identity for his brand across his different channels.
Create new templates for his :
- Social media posts
- Social media covers
- Blog posts featured images
- Pinterest images
The rules :
- Something clean
- Easy to duplicate
- Easy to recognize across the different platforms
- Include the logo
How to do it?
To start his project, we talked together to really understand his needs.
He wished to renew his social media content and blog posts designs with a more professional and modern style that still at the same time represent his personality.
For his designs, most of the time he is using photos, a large title, and a specific orange.
We decided to keep the same base to create the new designs.
The other important mission was to keep harmony between his blog and his social media so people can easily identify his posts.
Therefore, we decided to keep the same style for his social media posts, blog posts images, and social media covers.
Social Media Covers
To illustrate all his social media accounts, we made something simple but eye-catching and bright.
For that we used his favorite photo where we can see his face, his logo, and also his brand's color.
The idea was to make it easy for people to associate his face with his logo and the brand's color.
Once we agreed on the cover photo we made it in different sizes and shapes to adapt to each social media cover optimal size so it looks great both on mobile and desktop.
Social Media Posts
For his social media posts, we made different types of designs with specific dimensions for each platform: Facebook, Instagram, Twitter and LinkedIn.
With these artworks, Mojomatt can use them to share motivational quotes, fun tips, engage with his audience through questions and more.
These templates are simple but effective and can be duplicated in seconds.
Blog Post Featured Images and Pinterest Images
For this he asked to get clean artworks that are effective and super easy to duplicate so he can make a new one in minutes for each new blog posts and articles.
Again, we made it in a way that is easily recognizable and that catches the attention when you scroll.
We also made a different version in portrait and landscape mode, with the logo on the top or at the bottom so he can pick the template that is best according to the photo and title of his new piece.
And as you can see below, we kept the same color, logo, and font.