Why do SEO Affiliate Sites need to be active on Social Media?
Who buys from a brand that only has a few likes on their Facebook page or Instagram account?
People spend an increasing amount of time on social media, and more of them are buying online directly through these platforms.
SEO can be the main source of traffic for your site, but it shouldn’t be the only one.
Doesn’t matter what your affiliate site is about, your audience is also on social media.
With more than 3 billion users in 2020 and growing, social media can't be ignored anymore.
So, do you think you can find people there that are interested in what you're sharing on your site?
I’m pretty sure your answer will be ‘Yes, of course’.
Being active on social media will be positive for your traffic and the value of your website.
Not convinced yet?
Here are the reasons why SEO affiliate sites should be active on social media:
Diversify your source of traffic
These are the 5 mains sources of traffic:
- Organic search (link to search engines)
- Direct (URL search directly)
- Referral (Links of your website from another one)
- Social (links share on social media)
- Other (email signature, newsletter…)
Now that you've taken care of organic traffic with SEO, it's time to diversify where your traffic comes from.
With Google updates being more and more frequent, you don't want to rely only on organic traffic to grow.
Every source listed above should be considered.
And you can easily grow each and every one of them with the content you already built on your website.
All you need is the right strategy and to adapt your message to each platform.
It doesn't need to take a lot of time and resources.
And when you think about social media, it can bring more than traffic to your website
Increase your brand trust
Social media is where people spend most of their time on internet.
It's also where they go to learn more about a brand.
You can be sure that if they land on your website, they will look at your social media to know if you're trustworthy and active.
People are more likely to buy from a brand if they have a decent amount of followers and engagement (likes, comments...).
Even more, if their friends or family already like or comment on the page.
Social proof is real and it plays a big role in people buying intent.
After all, if others trust you, it might be because your content and/or products are good.
So by sharing your content on social media and engaging with your audience there, you increase your brand awareness, diversify your source of traffic, and improve your conversion rate.
You already built the content on your website.
Now all you need to do is get more people to see it.
Social media is a free way to get more exposure and more traffic.
And there are many ways you can do it when you share your posts on these platforms:
- Write eye-catching headlines;
- Add images that catch people's attention when they scroll;
- Share the media from your posts (images, infographics, videos...);
- Tag the brands you review or use their hashtag to get a chance to be featured;
- Boost your posts and target users that are likely to share your content;
The way social media work is pretty simple, the more reactions and shares your posts get, the more visibility you get.
All you need is to find the right way to get your message across and to be consistent.
Grow your audience
Now that you're active on social media, build a community around your brand/website.
Talk with your followers, answers their questions, create fun or informational content they can relate to...
Provide value, make them feel special and they will be the one that talks about your website.
It's also an incredible source of information to know what people are looking for or what questions they have about the products.
And that can be a strong advantage on your competitors.
Finally, there's one more thing that makes it really worth it to grow social media accounts for your site, and that's increasing the overall value of your affiliate business.
Increase the value of your business
I know being active on social media can look like a lot of work.
You need to repurpose your content, create some unique one and it will take some time to get traction.
But with a big social media following your affiliate website look like a real brand, has a more diversified source of traffic, and probably more sales.
That means it increases drastically the value of your affiliate site.
So when you decide to flip your website in the future, it will look way more attractive to investors and you can sell it for a lot more $$$.
The resources you've put into social media is an investment.
When done right, it can easily multiply the value of your site.
There are only benefits to be active on social media.
First, you already have the content, all you need is to adapt it to the audience on each platform.
Second, by building an audience and trust, you can increase the amount of traffic you get to your site and the conversion rate.
And with the right strategy, it can be an investment that significantly increases your revenue and the value of your business.
Even better, if you don’t have time to take care of your social media for your SEO Affiliate site, I can do it for you.